Award-Winning Digital Signage Transformation
Revolutionizing Customer Engagement & Communication in the Automotive Industry
Designexts partnered with Nissan service points in Turkey to implement innovative digital display solutions, replacing traditional printed signs with dynamic digital screens. This transformation enhanced communication and customer engagement by showcasing maintenance prices, campaign images, and engaging videos. The project, which integrated interactive elements, significantly improved the overall customer experience and contributed to Nissan Turkey receiving an award for its Kaizen work.
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Scope of Work
Transition from Print to Digital: Designexts initiated the transition from conventional printed signs to modern digital displays at Nissan service points. This shift allowed for more dynamic and real-time communication with customers, keeping them informed and engaged during their service visits.
Interactive User Experience: The digital display solutions implemented by Designexts went beyond traditional signage. Interactive features were integrated to allow customers to actively engage with the content, creating a more personalized and immersive experience within the service points.
Implementation
The collaboration with Nissan Turkey involved the following key components:
Maintenance Prices Display: Designexts designed and implemented digital displays that showcased maintenance prices for both gasoline and diesel vehicles. This allowed customers to easily access and understand the service costs, promoting transparency and trust.
Campaign Images and Videos: Dynamic digital screens were strategically placed to display campaign images and promotional videos. This not only served as a marketing tool but also enhanced the overall ambiance of the service points, providing customers with a visually engaging experience.
Results
Award-Winning Kaizen Work
The innovative digital signage solutions implemented by Mangodo contributed to Nissan Turkey winning an award for their Kaizen work. This recognition underscored the success of the project in bringing positive change and improvement to the automotive service points.
Enhanced Customer Engagement
The transition to digital displays resulted in increased customer engagement. The interactive features, coupled with visually appealing content, created a more immersive and enjoyable experience for customers while waiting for their vehicles.
Improved Communication
Digital signage facilitated real-time communication of maintenance prices and promotional campaigns. This ensured that customers were always informed about the latest offerings and could make well-informed decisions regarding their vehicle maintenance.
Driving Innovation in Automotive Service
Designexts' collaboration with Nissan Turkey in implementing digital signage solutions marked a significant shift in the automotive service industry. The successful transition from static to dynamic displays, coupled with interactive features, not only improved communication but also enhanced the overall customer experience. The award-winning Kaizen work showcased Designexts' expertise in delivering innovative solutions that bring tangible benefits to its clients, reinforcing its position as a leader in the digital transformation space.
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